SEO Tip - 2 Best Ways to Build Quality Back Links for Your Website

By Cheow Yu Yuan

 Search engines have become so powerful that it is almost impossible to live without them. There are millions of searches conducted every day - for business services, information, entertainment, news, etc. Therefore, it is extremely important to rank well on search engines and increase the overall organic search engine traffic to your website.

Traffic from search engine is very targeted, which will definitely help increase the conversion of your website. To achieve SEO success, you need to build back links consistently. Back links are incoming links to your website or web pages. By getting more back links to your site, it helps increase your website popularity and improve its ranking on the SERPS. (search engine result pages)

There are 2 ways to build links effectively. Let me share with you what they are:

1. Posting comments on other blogs. Comment posting is an extremely powerful link building technique. Even by posting 2 to 3 comments every day, it allows you to achieve positive SEO results from it. I understand that some blogs have NoFollows turned on. Do not worry about it. Even the blog is a NoFollow - as long as your comments are constructive, readers of the blog will still follow the link and visit your website. One thing to note is that you should always post constructive comments. Do not post comment just for the sake of SEO. This is considered spamming and will not help in SEO at all.

2. Writing articles and submitting them to article directories. You should write articles about your industry and provide information for your readers. In your articles, you can place your website URL in the Author Resource Box. Once your articles are published by the directories, you can gain valuable back links from them. And if your articles are well written, other webmasters may republish your articles on their sites and get you more back links.

An effective link building campaign focuses on getting relevant & quality links, rather than lots of non-relevant links. A link from a reputable & relevant website far outweighs a link from a non-relevant site. Therefore, you should always try to get links from sites that have content that is related to yours.

Additionally, you can also consider submitting your sites to various SEO friendly directories. Some important directories that you should submit your site to are DMOZ, Yahoo Directory, and BOTW. Some of these directories have very high PR (PageRank) and getting a link from them will be extremely beneficial to your website.