Google AdWords Tips & Tricks

By Nakul Goyal

Synopsis: Google Ad Words are a wonderful and cost effective way
to advertise has great flexibility on the part of the
advertiser, he/she can make it running in minutes and can change
ads whenever feels doing it after tracking the response of the
visitors and the conversion rate. However testing keywords and
ads to improve the conversion rate is a never ending process and
one has to be very selective and alert in choosing the right
keywords. You can be running an ad campaign at Google in
minutes! Well to make your ad word campaign successful and worth
spending I present some keen facts and suggestions to be
considered while developing ad word advertisements.

Always be very specific: You should be very specific while
choosing your keywords in the ads because being general in
advertisements will bring traffic to your site but not many
actual buyers in other words the conversion rate will be very
less or your return on investment will be less.

Use square brackets: Use square brackets [ ] around your
keywords that you want to target the most because by doing this
your ads will be shown only when searches are made that match
your keywords or phrases bracketed exactly. For example :
[search engine optimization], [SEO Masters]

Now in this case the ad will be displayed only if searches are
made of exact words "search engine optimization" or "seo pages"
and you will get only the desired traffic to your site.

Link to exact pages: Always link to correct pages for example if
you are advertising a particular product then link to the page
in particular that is selling that product and not to the site's
homepage. User will never like much browsing and will ultimately
leave for your competitor if isn't able to find the desired
information. So link to particular pages.

Offer immediate benefits: Offer the benefits that your product
will give the consumer because many times users are looking for
those benefits and will be induced to your site. For example
learn free, earn at home, become an expert, lose weight etc. Try
to include such benefits in the ads and see the results soar.

Make multiple ads: Always make two or more copies of ads as you
might not know what might click up, constantly monitor your ads
and see which one is gaining pace and remove or change the
lesser responsive ad. This is an ever going process to reach the
maximum potential customers and will go on and on.

Record the ROI: Record the return on investment of each ad to
keep your expenses in your pre decided budget and update or
change low ROT ads simultaneously. ROI is the base for which you
are planning ads and it should not be under looked. Google
offers the stats free for the ad words, hence you can use it and
calculate the ROI and act accordingly.

Use provoking words: Use provoking words that instantiate action
of the user like free, free shipping, special offer, limited
time offer, tips, tricks etc. These types of words actually
attract the users but make sure that the words are specific to
your business otherwise they can be removed by Google.