Renew Your Customers Again and Again
By: Michael Fleischner
There have been times when my marketing colleagues sit in a room and discuss current customers who have subscribed to a service - wondering how to get them to renew. Unfortunately, this is the wrong conversation to have. The conversation should be about marketing activities that begin from the moment a sales is made.
The best time to renew a client is from the first day after a sale. You need to provide evidence of value to your existing customers from day one... not just day's before their service expires. Do you have products or services that must be renewed on a regular basis?


